Influencer Marketing
The most effective brand relationships in marketing today have nothing to do with movies or Hollywood and everything to do with influencers. Brands that can effectively harness the power of influencer marketing are able to tap into hyper-engaged audiences with limitless customer potential, through social media.
At Propelle + Konnect, we leverage our large social networks to connect the right influencers with the right brands. Our extensive reach has allowed us to build a strong community of influencers, bloggers and social leaders in both Canada and the US.
Whether you’re looking for today’s most recognized content creators for your next large-scale branded event or cost effective micro-influencers that can help you start to build your invaluable online presence, we can help. Our influencer relationships are carefully selected, crafted and negotiated so you can tailor your influencer campaign engagements to the size that is the right fit for you and your objectives. We will work with you on every step of your influencer campaign, from identifying influencers, to managing relationships, to re-engagement.
Influencer marketing campaigns include:
- Audience & Brand Research To Determine Your Ideal Customer
- By targeting the right audience, your campaign will be more likely to connect, engage and convert. We put in the time and effort to ensure that your audience is clearly defined, so we can match your campaigns with influencers that will work best for your brand and be relatable to your target audience.
- Identification & Influencer Relationship Management
- Our extensive network of strong influencer relationships allow us to identify and choose influencers tailored for your brand and audience, to run campaigns efficiently & effectively, and to manage your influencer relationships to deliver long term results and strategic value. We take the headache and hard work out of working with influencers for your business!
- Campaign Management & Creative Direction For Assets & Content
- Regardless of the size of an influencer’s audience, ensuring that the campaign’s creative is on brand, communicates your value clearly, and is authentic to your audience are all essential elements for success. We manage the campaign from beginning to end, ensuring that deliverables are completed on time and to the highest standards, while also making the greatest impact possible.
- Customizable Reporting & Measurement Of Results
- The beauty of working with influencers is that campaigns can be tracked and measured by likes, engagement and even conversions and sales through methods which include trackable links, specialized landing pages, and promotional codes. Once a campaign is complete, we deliver thorough reporting so you can clearly measure the success of your influencer campaigns.
Propelle + Konnect can help connect you to the right influencers and create influencer campaigns that offer the most effective return on investment in today’s social and digital-first world.
